Looking at the research side of advertising

This week I was really looking into the research side of advertising and marketing. I find it particularly interesting how marketers and researchers focus their attention on who to market to and how to find out what they need to know in order to be successful in their practices. Also, I find the psychological aspects of research really fascinating. As a psychological minor right now in college, I can see how psychological aspects of research can be helpful in looking at people’s personalities and how their emotions can blend with consumption of products.

            A recent article in Adweek, called "Q&A: A-B's Keith Levy" looked at how Anheuser-Busch decided to look into a campaign called “grab some Buds,” which focused on younger consumers. Keith Levy was interviewed and he noted how their research found that younger consumers focus on “anticipation” of what will come next, particularly with friends. I thought this was an interesting campaign but this also seems like accurate information. The millennial generation is also known to be interested in the best option and have a sense of “anticipation” of the future, such as jobs etc. This seems like a successful campaign for Anheuser-Busch.