High-fat food advertised towards children?

             As I slightly touched on advertising towards children becoming more difficult before, I will continue to talk about a different side of advertising towards children. There is some speculation that many companies have been targeting their products, which are very unhealthy, towards children. Many of these companies direct their advertisements, visually usually cartoon-like characters, and utilizing verbal usage that appeals towards children. Some of these companies are: Kraft, Campbell’s Soup, Pizza Hut, Krispy-Kreme, and Pepsi-Cola.

            The article that offered all of this information is called "Group calls for ban on high-fat food advertising" which is seen on Advertising Age, and written by Ira teinowitz. Basically, the article makes the claim that these advertising are ultimately, responsible for much of the obesity today, and particular for childhood obesity. This could be true or it might not be true, however, I think this might be a stretch. The article noted how parents are “pestered” by their children wanting these foods advertised towards them, however, I believe the parents need to be able to say “no” simple as that. These companies are a business, and this is what they will try to do, sell their product the best they possibly can. Within the article, it also noted how some want the FTC to disable the advertising of high-fat food towards children, but this was thought to be something  that cannot be done because of right’s issues.