As I have looked at creative advertising, as in my previous blog, it now occurred to me that some creative advertising can really backfire. I guess the “creative” aspect of creative advertising means non-traditional, unheard of, original, but that doesn’t mean always successful. New doesn’t necessarily mean better. By participating in creative advertising, marketing, or brand recognition, companies really make a gamble.
Currently, we are living in the month of October, also recognized as Breast Cancer Awareness Month. Well, some companies wanted to promote their products in relation to supporting breast cancer, however, it didn’t go over well to many breast cancer survivors, and just other people in general. An article by Sonya Smith, from the Examiner, called "Alcohol companies' breast cancer awareness pink campaigns cause controversy" really looked into how some alcohol manufacturers are promoting breast cancer with pink ribbons attached to their bottles. However, this is creating an uproar from others, stating that the promotion of alcohol, in relation to breast cancer is hypocrisy. As stated in the article, these alcohol companies are probably not thinking about charity, however, they are thinking of extra business from these potential sales with pink ribbons. All creative advertising does not always mean there will be an ending success.
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