As global advertising continues to grow and companies are seeing the need to advertise outside of their home countries, creativity is becoming a must and a universal campaign is also needed to entice consumers from all backgrounds and all areas of the world. Recently, companies, such as Budweiser, are now hiring global advertising companies to meet these needs in order to grow their companies. The hardest part has been finding a “global platform” in which the brand can “stand for one thing everywhere” (Mullman).
An article in Advertising Age created by Jeremy Mullman looked at the global advertising for Budweiser and how they are trying to mere the success of Coca-Cola with their global advertising and success. As Budweiser’s slogan has been “The great American Lager” they are trying to create a universal one to be liked by people from all countries. Coke created a global slogan of “happiness” and Budweiser is now trying to learn from the best in order to pick their next advertising change which will resemble their brand at hand. Global advertising can be tricky, but as long as these companies stick to a universal idea understood by people of all differences, then they will be successful.
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