Last year in the spring semester, I took a course called the “cultures of new media” and in that class we learned about the whole history of art and technology and how they have erupted to be used in the creations of these mediums we use today called “new media.” Within the class, we did talk about mobile media and how that has changed people ideals and everyday lives. In this specific section, I learned that more minorities use mobile media than the majority of people in the United States. Currently, I am wondering if advertisers will continue of this idea and try to advertise more on mobile handsets, but I will argue that they already have.
I know with the Android market, the “free apps” come at the cost of having advertisers actually pop up on your mobile handset. This is my evidence that advertisers are forking over the costs of making these “free apps” available, in order to market to individuals. As mobile media continues to thrive, I also wonder if this type of pop up adds on mobile handsets has been successful. . . or not. Minorities seems to use mobile media than others forms of media, and the other majority uses mobile media more everyday . . . one would think this should work.
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