Future changes in China for companies in the next decade

            Advertising in China has been booming, as China has been recognized as the fastest growing economy in the world. However, China still has challenges, in order to continual change and win-over their consumers to help their economy continue to grow. With the eruption of so much different media we have today, including the newest social media and new media, advertising is becoming even more difficult.

            An article created by T.B. Song from Advertising Age called “Ten Trends Changing China Over the Next Ten Years” looked at the newest changes to China’s success in branding with advertising. These changes include: 1. Shifting mass communication to one-to-one communication with consumers/ 2. Changing the creation and distribution of branded entertainment/ 3. Converging online and offline marketing/ 4. Focusing on customer relationship management (CRM)/ 5. Creating campaigns that resonate with people/ 6. Minimizing turnover in companies and recruiting the best employees and retaining those employees/ 7. Building brands for the longer term, not the short term/ 8. Using several communication channels to communicate using many media platforms/ 9. Measuring the effectiveness of these communication channel approaches/ 10. Focusing on bigger picture items such as reducing pollution and recycling to be more “green.”