When the likes and views of people around the world changes, or more importantly, anyway people’s daily lives are changes with viewpoints, it is important to notice what those changes are. For advertisers, they have to gain the likes of consumers by communicating ideas and products that consumers around the world can identify with and respect as something that can represent themselves. Now, it is important to understand how the U.S. especially is becoming much more multicultural and assimilation is at-hand.
According to Jack Neff of Advertising Age, he said in his article "How U.S. Assimilation is Changing Marketing Rules” that advertising is becoming even more complex because advertising can’t just advertise to certain “tribes” of groups, but everyone seems to assimilate to the U.S. and ideals are becoming more broad. Advertising, one would think, would like this idea, but they are actually have problems identifying with what these broad ideals are and how one can communicate an advertising campaign to gain the respect of everyone in multicultural America. This article also including a visual graph from the U.S. Census that states “foreign-born U.S. population” is declining. Basically, people are assimilating , and the fact that there are more marriages with people marrying individuals from other races and ethnic backgrounds is the evidence that these groups seen as separate are not as “separate” as they once were.
No comments:
Post a Comment