Social networking re-defining the like button for advertisers

At this point I am going to explore the affects of media on advertising and marketing. All-in-all, advertising is still the same; companies have a product to sell and they are transmitting a message to consumers about their product. It started with one-on-on interpersonal communication, then to TV and print ads, and up until recently, with more digital advertising through the internet. More importantly, social networking is the new “thing” in advertising. Some professionals, believe social networking, such as Facebook, is creating their own “brand loyalty” through Facebook “likes.”

            One of the latest stories on Advertising Age: How Your Likes Are Turning Facebook Into the 'Loyalty Card of the Internet, says technology, like TheFind, is enabling consumers to shop through their results from “liking” certain brands or products. This seems to be the newest buzz in new media relating to technology. There is so much on social media, and companies are flocking to reach out to customers via Twitter and Facebook . . . maybe this will work.