Something I was thinking about today is brand images based on celebrities. There are so many brands that sponsor professional athletes, retired athletes, movie starts, and other celebrities. However, I don't think that can always be a good idea, for the brand alone, and the targeting market. For example, my first thought about this idea came about when Tiger Woods was all over the news when his scandal was covered on TV. He was sponsored by so many brands, Nike, Gatorade, Gillette, and the list continues. I believe since then, Nike is the only company that has continued his sponsorship.
Furthermore, I would add to say companies can do a great job of "pushing endorsements" based on celebrities verification of a product or service. A good example, I think, is Derek Jeter. He is a professional baseball player for the New York Yankees and argumentatively one of the most respected professional athletes in the world. He is sponsored by Gatorade, and is shown on almost all of their commercials. He is respected world wide, and I think some people could change their thoughts on drinking Gatorade over Powerade or any other sports drink just because of him. According to an add in Advertising Age, even the "C listers" can be persuasive with pushing endorsement. Their example was the reality show star Snookie from the Jersey Shore on MTV. Is she better at "pushing endorsements" then say Derek Jeter, I don't think so . . . I guess that's up to you to decide as well, everyone is gullible in their own ways.
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